The Impact of a 4.0 Rating

Imagine a prospective resident is searching for the perfect place to call home. They browse through listings, read reviews, and weigh their options carefully. Among the sea of properties, one stands out—a community boasting a stellar 4.0 rating. Intrigued, they delve deeper, eager to uncover what sets this place apart. A 4.0 (or higher) rating … Read more

How To Improve Your ORA™ Score

The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” The score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more

Case Study: Opiniion + Yardi Users

In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. With this understanding, several prominent property management companies have embarked on this. A transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing Yardi PMS system. This case study delves into the results generated … Read more

Opiniion Announces Second Annual “Resident Choice Awards”

Lindon, UT (February 29, 2024) – Opiniion understands that successfully managing properties entails dedication, problem-solving, and genuine care for residents. As a resident satisfaction tool, Opiniion comprehends the immense effort it takes to achieve success in property management. Following the success of our inaugural Resident Choice Awards last year, we are thrilled to announce the … Read more

Case Study: Opiniion + AppFolio Users

In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. Several prominent property management companies have embarked on a transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing AppFolio Property Management System (PMS). This case study delves into the results generated by Opiniion … Read more

What it Means to be Proactive vs Reactive in Resident Experience

When it comes to identifying the needs and solving the problems of residents, property managers have traditionally taken a reactive approach – addressing problems and critiques as they arise. Reaction to a problem, when appropriate, is a good way to show that the management team is accommodating when necessary and desires to maintain a minimal … Read more

Fair Housing as it Pertains to Review Response

In the digital age, responding to customer reviews has become a crucial aspect of businesses’ engagement with their clients and reputation management. This holds true for various industries, including property management. Review responses are essential to the property management industry as they allow businesses to engage with customers, address concerns, and manage their reputation, ultimately … Read more

The Importance of Online Reviews on Occupancy Rates

In the digital age, online reviews have become a powerful tool that significantly influences consumers’ decisions. This holds true, not only for purchasing products, but also when it comes to choosing a place to live. In the real estate industry, online reviews play a crucial role in establishing occupancy rates of apartments and rental properties. … Read more

Case Study: Regency Boosts Online Review Volume by 3000% and Resident Satisfaction to 90% with Opiniion and MRI Software

Regency Multifamily is a private real estate investment and development firm founded in 1974. Today, Regency owns and manages 4,000 apartments throughout the Midwest. Business Challenge Regency Multifamily owns and operates 15 properties and more than 4,000 apartments. With significant staffing shortages experienced industry wide, the task of collecting online reviews and consistently receiving resident … Read more

Opiniion Announces First Annual “Resident Choice Awards”

Lindon, Utah (February 23, 2023) – At Opiniion, we know that successfully managing properties is no easy accomplishment. Among other things, property management requires dedication, problem solving, and authentic care for the residents. As a resident satisfaction tool, Opiniion understands the work it takes to bring success to a property. After years of serving an … Read more