In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. Several prominent property management companies have embarked on a transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing AppFolio Property Management System (PMS). This case study delves into the results generated by Opiniion … Read more
When it comes to identifying the needs and solving the problems of residents, property managers have traditionally taken a reactive approach – addressing problems and critiques as they arise. Reaction to a problem, when appropriate, is a good way to show that the management team is accommodating when necessary and desires to maintain a minimal … Read more
In the digital age, responding to customer reviews has become a crucial aspect of businesses’ engagement with their clients and reputation management. This holds true for various industries, including property management. Review responses are essential to the property management industry as they allow businesses to engage with customers, address concerns, and manage their reputation, ultimately … Read more
In the digital age, online reviews have become a powerful tool that significantly influences consumers’ decisions. This holds true, not only for purchasing products, but also when it comes to choosing a place to live. In the real estate industry, online reviews play a crucial role in establishing occupancy rates of apartments and rental properties. … Read more
The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” Their score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more
Regency Multifamily is a private real estate investment and development firm founded in 1974. Today, Regency owns and manages 4,000 apartments throughout the Midwest. Business Challenge Regency Multifamily owns and operates 15 properties and more than 4,000 apartments. With significant staffing shortages experienced industry wide, the task of collecting online reviews and consistently receiving resident … Read more
Lindon, Utah (February 23, 2023) – At Opiniion, we know that successfully managing properties is no easy accomplishment. Among other things, property management requires dedication, problem solving, and authentic care for the residents. As a resident satisfaction tool, Opiniion understands the work it takes to bring success to a property. After years of serving an … Read more
Last month, during a call with the Director of Marketing for a mid-range PMG, I learned of their hesitancy to link Google My Business (GMB) with Opiniion, because they feared it would result in more negative reviews from customers. This got me thinking about a few different things. First and foremost, who told these egregious, … Read more
Resident reviews play a crucial role in helping clients find and trust a business. Online reviews are used by most residents before making a purchase and can be an influential tool in influencing opinions. Resident surveys and reviews are particularly beneficial for property management companies. Property managers are concerned with occupancy rates and resident reviews … Read more
Lindon, Utah (June 22, 2021) – Opiniion, the resident feedback and online reputation platform, has released recent study findings in which 500,000 units in over 2,600 communities were examined. Multifamily management companies that utilized Opiniion’s software experienced an average of a 1.5% increase in their occupancy rates—compared to the national average of a .39% increase … Read more
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