Last month, during a call with the Director of Marketing for a mid-range PMG, I learned of their hesitancy to link Google My Business (GMB) with Opiniion, because they feared it would result in more negative reviews from customers. This got me thinking about a few different things. First and foremost, who told these egregious, … Read more
Resident reviews play a crucial role in helping clients find and trust a business. Online reviews are used by most residents before making a purchase and can be an influential tool in influencing opinions. Resident surveys and reviews are particularly beneficial for property management companies. Property managers are concerned with occupancy rates and resident reviews … Read more
Lindon, Utah (June 22, 2021) – Opiniion, the resident feedback and online reputation platform, has released recent study findings in which 500,000 units in over 2,600 communities were examined. Multifamily management companies that utilized Opiniion’s software experienced an average of a 1.5% increase in their occupancy rates—compared to the national average of a .39% increase … Read more
Are you able to accurately define what your customers identify as gaps in your service? Do you know what percentage of your customers would refer you to a peer? What do customers say about you to other people online? The answers to these questions and more lie in Voice of Customer (VOC) feedback. And if … Read more
As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more
As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more
The ORA™ Power Rankings is a tool that J Turner Research uses to centralize online reviews for your residential properties, often called ORA™ Score. They have developed a method to overcome the challenge of multiple review rating scales by using statistical analysis. What this means is that instead of looking through endless review sites, you can … Read more
Don’t you hate it when someone talks behind your back? For customers, only one in 26 will complain of a bad experience. However, 13 percent of those who have a negative experience will tell 15 or more people, according to Esteban Kolsky, Head of Customer Experience Strategy for SAP. On the bright side, 72 percent … Read more
Being a landlord can be very rewarding. It can also be a headache when you don’t have respectful people living in your properties. The good news is that you can make a difference in the type of people who sign the lease. Take these proactive steps to find and retain great tenants. 1. Market Your … Read more
Hiring the Best and Brightest Enhances Your Reputation We all know that your reputation is among your company’s most valuable assets. There are many ways to make, and to break, the positive image of a brand. Consequently, who you hire to work for your company is one of the biggest decisions property managers can make. … Read more
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