The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” Their score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more
Regency Multifamily is a private real estate investment and development firm founded in 1974. Today, Regency owns and manages 4,000 apartments throughout the Midwest. Business Challenge Regency Multifamily owns and operates 15 properties and more than 4,000 apartments. With significant staffing shortages experienced industry wide, the task of collecting online reviews and consistently receiving resident … Read more
Lindon, Utah (February 23, 2023) – At Opiniion, we know that successfully managing properties is no easy accomplishment. Among other things, property management requires dedication, problem solving, and authentic care for the residents. As a resident satisfaction tool, Opiniion understands the work it takes to bring success to a property. After years of serving an … Read more
Last month, during a call with the Director of Marketing for a mid-range PMG, I learned of their hesitancy to link Google My Business (GMB) with Opiniion, because they feared it would result in more negative reviews from customers. This got me thinking about a few different things. First and foremost, who told these egregious, … Read more
Resident reviews play a crucial role in helping clients find and trust a business. Online reviews are used by most residents before making a purchase and can be an influential tool in influencing opinions. Resident surveys and reviews are particularly beneficial for property management companies. Property managers are concerned with occupancy rates and resident reviews … Read more
Lindon, Utah (June 22, 2021) – Opiniion, the resident feedback and online reputation platform, has released recent study findings in which 500,000 units in over 2,600 communities were examined. Multifamily management companies that utilized Opiniion’s software experienced an average of a 1.5% increase in their occupancy rates—compared to the national average of a .39% increase … Read more
Are you able to accurately define what your customers identify as gaps in your service? Do you know what percentage of your customers would refer you to a peer? What do customers say about you to other people online? The answers to these questions and more lie in Voice of Customer (VOC) feedback. And if … Read more
As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more
As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more
Don’t you hate it when someone talks behind your back? For customers, only one in 26 will complain of a bad experience. However, 13 percent of those who have a negative experience will tell 15 or more people, according to Esteban Kolsky, Head of Customer Experience Strategy for SAP. On the bright side, 72 percent … Read more
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