When it comes to resident satisfaction, feedback is everything. But not just any feedback—useful, actionable insights that help your community thrive. The secret? Crafting surveys that people actually want to answer. At Opiniion, we’ve seen firsthand how a well-designed resident survey can transform property management strategies. That’s why we created “Anatomy of a Survey”—a guide … Read more
Your properties’ online reputation can make or break your leasing efforts. That’s because potential residents depend heavily on reviews to gauge the quality of a property before signing a lease. Sometimes all it takes is a single bad review to turn prospects against your property and away from resident-status. But there is good news: actively … Read more
Opiniion is proud to announce that Devin Shurtleff has been named its new CEO. Following the passing of our visionary leader, Justin Bingham, Devin stepped in as interim CEO, guiding the company with unwavering dedication through a time of reflection and renewal. Now, with the full support of the board and enthusiastic agreement of the … Read more
The obituary for our CEO and dear friend, Justin Bingham, has been published by Anderson Mortuary. You can read it online here: Justin Bingham’s Obituary. For those who want to pay their respects or share memories of Justin, please visit the obituary page. It includes service details and a space for leaving messages for his … Read more
As industry leaders in customer satisfaction, feedback management, and review generation, Opiniion has closely examined the Federal Trade Commission’s (FTC) Rule for Consumer Reviews and Testimonials (16 CFR Part 465) unveiled August 14, 2024, and taking effect October 21, 2024. This significant regulatory development marks a pivotal moment in the enforcement of fair marketing practices, … Read more
Surveys are great for capturing deep, rich data from residents and customers, though are notorious for getting that great info from only a few voices. Ever wonder why your surveys aren’t getting very many responses? Evidence suggests that survey response rates can drop significantly after a certain number of questions, typically around 10 questions. This … Read more
Lindon, Utah (October 19, 2023) – Opiniion, the industry leader in resident feedback, has partnered with Key Realty & Property Management, a property management company working out of Oklahoma City, Oklahoma. This is an exciting partnership that will be fundamental in helping Key Realty & Property Management’s management teams take reviews and feedback to improve the … Read more
Lindon, UT (May 2, 2023) – Opiniion, a Utah-based customer feedback platform has partnered with Cedar Realty, a real estate company based out of Chicago, IL. With Opiniion’s automated review requests, Cedar Realty will be equipped to collect the data it needs to solve problems proactively and to enhance the living experiences of their residents. “I … Read more
Lindon, Utah (May 20, 2022) – Opiniion, the leading resident feedback, and online reputation platform, has recently partnered with TriArc Real Estate Partners, a Houston-based property management company. The partnership will be fundamental in helping improve TriArc Real Estate Partners propertys’ ratings and fostering constructive resident communication. One tool TriArc will be utilizing is our … Read more
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