Online reviews are a powerful tool that helps people make decisions ranging from which hairbrush to purchase to which apartment to rent. Consumers trust others whom they see as similar to themselves to point out relevant pros and cons and to make useful recommendations. Thus, a fake review can have a serious impact on a … Read more
You should have someone working for your multifamily management business who is in charge of overseeing the company’s online reputation. It should be this individual’s job to respond to any reviews as they come in. It is common for businesses to leave automatic responses such as “Thank you for leaving feedback. We strive to provide … Read more
Managing multifamily apartments can be a complex business model. Just a decade ago, the apartment industry hadn’t really embraced technology, but that is changing. As a result, the industry has seen several helpful advances that improve efficiency to let your staff focus on new opportunities. Paperless Records Offer Multiple Benefits Reducing your reliance on paper … Read more
With the birth of review sites such as Yelp, a company’s reputation has never been more easily influenced. It only takes a few bad reviews for prospective tenants to steer clear of your apartment building or multi-family complex. You cannot afford to ignore bad reviews. Although every business will end up with a couple of … Read more
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