In the competitive online landscape, search engine optimization (SEO) is vital for property management marketers looking to enhance their property’s online visibility and attract more residents. While there are various aspects that influence SEO, one factor that continues to gain importance is Google reviews. Accumulating a higher volume of reviews and better online scores not … Read more
When it comes to identifying the needs and solving the problems of residents, property managers have traditionally taken a reactive approach – addressing problems and critiques as they arise. Reaction to a problem, when appropriate, is a good way to show that the management team is accommodating when necessary and desires to maintain a minimal … Read more
In the digital age, responding to customer reviews has become a crucial aspect of businesses’ engagement with their clients and reputation management. This holds true for various industries, including property management. Review responses are essential to the property management industry as they allow businesses to engage with customers, address concerns, and manage their reputation, ultimately … Read more
In the digital age, online reviews have become a powerful tool that significantly influences consumers’ decisions. This holds true, not only for purchasing products, but also when it comes to choosing a place to live. In the real estate industry, online reviews play a crucial role in establishing occupancy rates of apartments and rental properties. … Read more
In today’s fast-paced world, finding the perfect place to call home is a paramount concern for many individuals. Beyond the aesthetics and amenities, the relationship between apartment residents and staff plays a vital role in shaping the overall living experience. Recognizing the significance of this dynamic, a new feature has been built by Opiniion, to … Read more
When any resident needs to search for a new place to live, a checklist begins forming in their mind about what they want to find and what is important to their living standards. They’ll come up with standards of an environment, a price, even a feeling they want to get. They’ll come up with questions … Read more
In today’s competitive real estate market, amenities have become a crucial factor in attracting and retaining tenants. However, not all amenities are created equal, and it is essential for property owners and managers to strike the right balance between offering attractive features and avoiding unnecessary frills. What is an amenity? Amenities are a way to … Read more
Lindon, Utah (March 31, 2023) – Announcing PEG Companies as #1 Best Operator as well as #1 Best of Move-In and #2 Best of Maintenance in the 2022 Resident Choice Awards. This award was designed to recognize the achievement of providing best-of-class resident experiences and is only offered to the top 10% of operators. This is a … Read more
Lindon, Utah (March 31, 2023) – Announcing Oddo Development as #2 Best Operator as well as #1 Best of Maintenance and #7 Best of Move-Out in the 2022 Resident Choice Awards. This award was designed to recognize the achievement of providing best-of-class resident experiences and is only offered to the top 10% of operators. Additionally, one of Oddo … Read more
The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” Their score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more
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