The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” The score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more
In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. With this understanding, several prominent property management companies have embarked on this. A transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing Yardi PMS system. This case study delves into the results generated … Read more
In today’s digital age, online reviews wield significant influence over businesses’ reputations. While positive reviews can boost credibility and attract customers, negative ones can tarnish a brand’s image. However, what if you stumble upon a review that violates Google’s content policies or is simply inaccurate? Fear not, as navigating the process of reporting such reviews … Read more
In the vast ocean of the internet, phishing scams are the treacherous currents waiting to sweep away the unwary. The latest to hit the shores of Facebook are scams masquerading as a copyright infringement or other compliance warnings. These scams attempt to create a sense of urgency by threatening blocks, suspensions, or being unpublished if … Read more
For small and local businesses, having a Google Business Profile (GBP) is a “must” for their marketing game and online presence. It’s often the first thing a customer checks out, and is the quickest way for them to get all the info they need. If a business doesn’t have one, they’ll assuredly miss out on … Read more
In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. Several prominent property management companies have embarked on a transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing AppFolio Property Management System (PMS). This case study delves into the results generated by Opiniion … Read more
In the competitive online landscape, search engine optimization (SEO) is vital for property management marketers looking to enhance their property’s online visibility and attract more residents. While there are various aspects that influence SEO, one factor that continues to gain importance is Google reviews. Accumulating a higher volume of reviews and better online scores not … Read more
When it comes to identifying the needs and solving the problems of residents, property managers have traditionally taken a reactive approach – addressing problems and critiques as they arise. Reaction to a problem, when appropriate, is a good way to show that the management team is accommodating when necessary and desires to maintain a minimal … Read more
In the digital age, responding to customer reviews has become a crucial aspect of businesses’ engagement with their clients and reputation management. This holds true for various industries, including property management. Review responses are essential to the property management industry as they allow businesses to engage with customers, address concerns, and manage their reputation, ultimately … Read more
In the digital age, online reviews have become a powerful tool that significantly influences consumers’ decisions. This holds true, not only for purchasing products, but also when it comes to choosing a place to live. In the real estate industry, online reviews play a crucial role in establishing occupancy rates of apartments and rental properties. … Read more
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