About the FTC’s New Rule for Consumer Reviews

As industry leaders in customer satisfaction, feedback management, and review generation, Opiniion has closely examined the Federal Trade Commission’s (FTC) recently unveiled Rule for Consumer Reviews and Testimonials (16 CFR Part 465), effective August 14, 2024. This significant regulatory development marks a pivotal moment in the enforcement of fair marketing practices, particularly as it relates … Read more

How Survey Fatigue Kills Response Rates

Surveys are great for capturing deep, rich data from residents and customers, though are notorious for getting that great info from only a few voices. Ever wonder why your surveys aren’t getting very many responses? Evidence suggests that survey response rates can drop significantly after a certain number of questions, typically around 10 questions. This … Read more

Case Study: Opiniion + Yardi Users

In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. With this understanding, several prominent property management companies have embarked on this. A transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing Yardi PMS system. This case study delves into the results generated … Read more

Opiniion Hits Cash Flow Positivity and Secures Series A Funding

Lindon, UT (Jan 23, 2024) – Opiniion, a leading resident satisfaction company, is thrilled to announce the successful completion of its Series A funding round. This significant milestone is a testament to the company’s exceptional growth, innovative solutions, and its commitment to transforming how owners and operators make decisions for their properties. Opiniion has garnered … Read more

Facebook Business Page Admins Are Getting Scammed

In the vast ocean of the internet, phishing scams are the treacherous currents waiting to sweep away the unwary. The latest to hit the shores of Facebook are scams masquerading as a copyright infringement or other compliance warnings. These scams attempt to create a sense of urgency by threatening blocks, suspensions, or being unpublished if … Read more

Case Study: Opiniion + AppFolio Users

In the current resident-centric housing environment, managing resident satisfaction and online reviews is crucial for growth and sustainability. Several prominent property management companies have embarked on a transformative journey by integrating Opiniion, the #1 resident satisfaction platform, with their existing AppFolio Property Management System (PMS). This case study delves into the results generated by Opiniion … Read more

Google Reviews and What They Mean for SEO

In the competitive online landscape, search engine optimization (SEO) is vital for property management marketers looking to enhance their property’s online visibility and attract more residents. While there are various aspects that influence SEO, one factor that continues to gain importance is Google reviews. Accumulating a higher volume of reviews and better online scores not … Read more

Case Study: Regency Boosts Online Review Volume by 3000% and Resident Satisfaction to 90% with Opiniion and MRI Software

Regency Multifamily is a private real estate investment and development firm founded in 1974. Today, Regency owns and manages 4,000 apartments throughout the Midwest. Business Challenge Regency Multifamily owns and operates 15 properties and more than 4,000 apartments. With significant staffing shortages experienced industry wide, the task of collecting online reviews and consistently receiving resident … Read more

Opiniion Makes Inc. 5000

LINDON, UT, August 9, 2022 – Inc. 5000 released today its annual ranking of the 5000 fastest-growing private companies in the country, with Opiniion ranking #1865. This annual list consists of a comprehensive look at the most important segment of the economy – America’s independent-minded entrepreneurs. As a collective, these companies represent the backbone of … Read more

Engaging Residents Through On-Site Events

Engaging Residents Through On-Site Events

On-site (community) events for residents are a great way to encourage and increase trust among the locals. It might take a bit of effort to pull them off, nonetheless, the benefits that can come from them can be enormous.  In this blog post, we’ve come up with on-site community events you can organize to engage … Read more