How To Improve Your ORA™ Score

The ORA™ Power Rankings is a tool by J Turner Research to centralize online reviews for your residential properties, often called the “ORA™ Score.” The score consists of a weighted aggregate from various review sites, including Google, Yelp, Facebook, Apartments.com, Kudzu, Yellowpages, and more. A weighted aggregate in this case means that some sites impact … Read more

How Bad Reviews Help Your Business

How Bad Reviews Help Your Business

There is an oft-repeated phrase in business: “There’s no such thing as bad publicity.” Whether or not this is true, it is certainly true that getting a bad review from a resident can ultimately help your property. While you may not enjoy hearing negative things about your property, bad reviews can help boost your occupancy … Read more

How To Find Your Customers Pain Points

customer pain points

Are you able to accurately define what your customers identify as gaps in your service? Do you know what percentage of your customers would refer you to a peer? What do customers say about you to other people online? The answers to these questions and more lie in Voice of Customer (VOC) feedback. And if … Read more

Tips For Business Owners During The Coronavirus Outbreak

Tips for Business Owners

As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more

Tips For Property Managers During The Coronavirus Outbreak

Coronavirus tips

As the coronavirus (COVID-19) continues to spread, we are finding different ways that we are being affected. Psychotherapist Amy Morin says “If your anxiety is sky high right now, you’re not alone. The coronavirus pandemic is affecting our everyday lives in multiple different ways” (read more about Amy’s tips on how to manage anxiety here). … Read more

6 Tips to Find and Retain Great Tenants

Being a landlord can be very rewarding. It can also be a headache when you don’t have respectful people living in your properties. The good news is that you can make a difference in the type of people who sign the lease. Take these proactive steps to find and retain great tenants. 1. Market Your … Read more

Hiring an Awesome Team

Hiring the Best and Brightest Enhances Your Reputation We all know that your reputation is among your company’s most valuable assets. There are many ways to make, and to break, the positive image of a brand. Consequently, who you hire to work for your company is one of the biggest decisions property managers can make. … Read more

5 Trends To Redefine The Apartment Industry

Property managers and marketers often find themselves competing intensely for the interest and rent dollars of potential residents. While renting out apartments has been a fairly consistent field for a long time, it is now changing at an increasing rate due to technology. Here are five trends that are sure to redefine the apartment industry … Read more

Grow your Property Management Business

Property management business

4 Ways To Grow Your Property Management Business When property owners hire you to manage their investments, it’s for two main reasons. The first is that they may prefer a hands-off approach to property management on their end. The second is that they believe you can produce better results than they could on their own. … Read more