Regency Multifamily is a private real estate investment and development firm founded in 1974. Today, Regency owns and manages 4,000 apartments throughout the Midwest.
Business Challenge
Regency Multifamily owns and operates 15 properties and more than 4,000 apartments. With significant staffing shortages experienced industry wide, the task of collecting online reviews and consistently receiving resident feedback felt like an unattainable goal.
The company was accustomed to receiving 20-30 online reviews across the entire portfolio each year. They had no consistent way of requesting feedback, just ad-hoc conversations with residents. Other feedback was also hard to come by without a system for ongoing resident surveys.
The Regency team recognized the need for an automated, easy-to-use solution that could help them measure and manage the resident experience at their communities and drive online reviews to improve ratings to increase leasing inquiries.
