Attract Baby Boomers

As the owner of a rental property, it’s in your best interest to market the unit to as many people as possible. The population of the United States continues to age as baby boomers enter their golden years. This means you’re missing out on a large group of potential renters if you aren’t marketing to … Read more

Winterize your Properties

Summer is winding down, which means winter’s harsh elements are only a few months away. As a property management specialist, your clients count on you to take care of their units so tenants remain safe and happy with their living conditions. While there’s a level of unpredictability with wintery weather, there are steps you can … Read more

Micro Apartments Are on the Rise

Micro apartments

4 Reasons Why Micro Apartments Are on the Rise If you’ve been paying attention to the housing market, chances are good that you are familiar with the increasing popularity of tiny living. What began as a movement for people who wanted to forego the traditional single-family house and mortgage that goes with it has taken … Read more

Why Google Reviews Are Essential

Google Reviews

Like virtually all other businesses today, owners of multifamily apartment complexes know that online reviews matter a great deal. In particular, Google reviews play a major role in the decision-making process for prospective tenants. Understanding how consumers are influenced by reviews can help you figure out the right approach to asking for feedback, responding to … Read more

Do You Love Your Pet?

do you love your pet

As a rental property owner, you’re likely constantly looking for ways to boost your overall occupancy rate. If you don’t already, you’ve probably considered allowing pets on your multi-family property. With help from us here at Opiniion Inc., you can learn more about how allowing four-legged residents in your units can boost your overall occupancy … Read more

Reach Versus Impressions

reach vs impression

A solid social media strategy is essential for growing many types of businesses. To develop your campaign you should identify your target demographic, the platforms it is likely to use and the brand voice you want to promote. However, social media marketing is not “one and done.” You need a way to monitor and analyze … Read more

How To Overcome Fake Reviews

Fake Reviews

Online reviews are a powerful tool that helps people make decisions ranging from which hairbrush to purchase to which apartment to rent. Consumers trust others whom they see as similar to themselves to point out relevant pros and cons and to make useful recommendations. Thus, a fake review can have a serious impact on a … Read more

Phrases to Avoid When Responding to Reviews

responding to reviews

You should have someone working for your multifamily management business who is in charge of overseeing the company’s online reputation. It should be this individual’s job to respond to any reviews as they come in. It is common for businesses to leave automatic responses such as “Thank you for leaving feedback. We strive to provide … Read more

How Properties Can Embrace Technology

properties can embrace technology

Managing multifamily apartments can be a complex business model. Just a decade ago, the apartment industry hadn’t really embraced technology, but that is changing. As a result, the industry has seen several helpful advances that improve efficiency to let your staff focus on new opportunities. Paperless Records Offer Multiple Benefits Reducing your reliance on paper … Read more

The Key Role to Online Reputation Management

online reputation management

With the birth of review sites such as Yelp, a company’s reputation has never been more easily influenced. It only takes a few bad reviews for prospective tenants to steer clear of your apartment building or multi-family complex. You cannot afford to ignore bad reviews. Although every business will end up with a couple of … Read more