Zayne Williams 
When it comes to resident satisfaction, feedback is everything. But not just any feedback—useful, actionable insights that help your community thrive. The secret? Crafting surveys that people actually want to answer. At Opiniion, we’ve seen firsthand how a well-designed resident survey can transform property management strategies. That’s why we created “Anatomy of a Survey”—a guide … Read more
LEHI, Utah – March 28, 2025 — Opiniion is excited to announce the addition of several outstanding professionals to our team during the months of January and February 2025. These new hires bring a wide range of experience and enthusiasm to our growing company as we continue to expand and enhance the way we serve … Read more
Lehi, UT – February 11, 2025 – Opiniion, the leading resident feedback platform in the multifamily industry, is pleased to announce its partnership with Multi-South Management Services, a premier property management company committed to providing high-quality living experiences. This collaboration will empower Multi-South to capture real-time resident feedback, improve online reputation, and enhance overall tenant … Read more
Do you say please to your AI devices? At this rate, the things we ask of Artificial Intelligence are so comparable to that which we could get from a human, it feels weird not to use some manners. The prevalence of AI is undeniable. In multifamily property management, it’s no different. Integrating AI into your … Read more
Your properties’ online reputation can make or break your leasing efforts. That’s because potential residents depend heavily on reviews to gauge the quality of a property before signing a lease. Sometimes all it takes is a single bad review to turn prospects against your property and away from resident-status. But there is good news: actively … Read more
What is the ORA™ Score? Your ORA™ score (Online Reputation Assessment) is a numerical value between 0 and 100 that measures the strength of your property’s online reputation. It’s calculated by averaging the positive weight of all your reviews across various platforms. The higher your score, the stronger your reputation, with 100 being the highest … Read more
Lehi, Utah (December 19, 2024) – Opiniion, a Utah-based resident feedback platform, has recently partnered with Vertical Real Estate, an Arizona-based management company. Vertical Real Estate has signed with Opiniion to encourage resident feedback. Their use of Opiniion’s automated surveys, email campaigns, feedback requests, etc. has allowed Vertical Real Estate to have access to all … Read more
Lindon, UT (November 28, 2024) – Opiniion, the industry leader in online reputation, has partnered with Grand West Properties, a property management company based in Colorado. Through this partnership, Grand West Properties will be utilizing Opiniion to not only provide better customer service but to put a greater emphasis on finding solutions to residents’ needs. … Read more
Lindon, UT (November 26, 2024) – Opiniion, the leading resident feedback, and online reputation platform, has recently partnered with Lighthouse Property Management, a California-based property management company. The partnership will be fundamental in helping improve Lighthouse Property Management’s property ratings and foster constructive resident communication. Promoting the good and using the bad, Opiniion will give … Read more
Lindon, UT (November 21, 2024) – Opiniion, the industry leader in Online Reputation, has partnered with PEEK Properties, a property management company based in West Orange, New Jersey. Through this partnership, PEEK Properties will be utilizing Opiniion to not only provide better customer service but put a greater emphasis on finding solutions to residents’ needs. … Read more
Empowering properties to measure and manage their resident experience every step of the way.
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