Unlike traditional reputation monitoring tools that only track what’s already been posted publicly, Opiniion proactively collects feedback from residents at every stage of the resident lifecycle — from tours and move-ins to maintenance requests, renewals, and move-outs. This gives property teams a real-time, 360-degree view of resident sentiment rather than a lagging snapshot. Opiniion also goes beyond monitoring to help teams act: surfacing trends, automating review requests, managing social media through SocialPro, and benchmarking performance across the portfolio.