Have questions? We have answers.
Whether you’re exploring what Opiniion can do for your communities, weighing your options, or just getting started, you’re in the right place. Browse by category below — from platform capabilities and pricing to who we are and how to join our team.
Tiers and pricing
Everything you need to know about plans, costs, and what’s included.
- Build is designed to help smaller teams improve their reputation and save time so they can focus on daily property management.
- Connect adds marketing, reporting and feedback tools for larger portfolios seeking to centralize their toolset.
- Scale adds customization and integration options to your existing systems via APIs, development and dedicated support.
Yes, each plan includes a one-time, $249 per property set up fee.
Yes. The minimum for each tier starts at $99/month.
Our Connect and Scale plans both include dedicated Customer Success Managers who will set up regular discussions of your progress and respond to any issues that may arise.
Our full integration list can be found on the integrations page.
No. We have consolidated our previous add-ons into the three tiers above.
Our Platform
How Opiniion works, what it does, and what makes it different.
The Opiniion platform is an AI-powered resident experience management system that captures feedback, monitors reputation, and surfaces actionable insights across the full resident lifecycle — from tour and move-in through maintenance, renewal, and move-out. Core capabilities include automated feedback collection via email and SMS, online review generation and response management, custom surveys, sentiment analysis, real-time performance dashboards, social media management (SocialPro), business listings management (ListingsPro), and portfolio-level reporting.
Opiniion uses automated triggers to request feedback from residents at key moments in the resident journey — such as after a move-in, a work order completion, a lease renewal, or a move-out. Requests are sent via email and SMS, are fast and simple for residents to complete, and can be customized with your property’s branding and messaging. This results in a continuous, real-time stream of resident feedback without requiring manual effort from on-site teams.
Yes. Opiniion supports integrations with leading property management systems, enabling automated resident data syncing and trigger-based feedback requests tied to real resident events in your PMS. Visit opiniion.com/integrations on the new site to see the full list of supported integrations and technology partners.
SocialPro is Opiniion’s social media management solution — described as the #1 social media management platform purpose-built for the property management industry. It is included as part of the Opiniion platform and enables teams to publish content across Facebook, Instagram, LinkedIn, Google Business Profiles, TikTok, YouTube, X (Twitter), Pinterest, Threads, and Bluesky from a single interface. SocialPro includes AI-powered content creation, bulk scheduling, team approval workflows, a unified inbox for engagement, and portfolio-level analytics.
Opiniion increases review volume by automating outreach to happy residents — the majority of people who have positive experiences but rarely leave reviews unprompted. By consistently directing satisfied residents to review sites like Google, Apartment Ratings, and others, Opiniion helps counteract the natural negativity bias in public reviews. Property teams can control which review sites residents are directed to and at what distribution weight, and Opiniion eliminates the risk of review gating by following platform guidelines.
Opiniion is designed to run as hands-off or hands-on as your team prefers. The platform can operate fully automatically — collecting feedback, generating reviews, sending reports, and even responding to reviews via AI — without requiring daily involvement from on-site or regional staff. Teams that want more control can customize campaigns, messaging, and workflows. The goal is to eliminate software fatigue while still delivering consistent results, regardless of how much time your team spends in the platform.
Our Solutions
Answers about how Opiniion serves various stakeholders and communities.
Opiniion offers an integrated suite of solutions for property management teams, organized around four key use cases: Marketing & Leasing, Operations, Student Housing, and Senior Living. Across all of these, the platform provides resident feedback collection, review generation and management, social media management (SocialPro), business listings management (ListingsPro), custom surveys, sentiment analysis, and portfolio-level reporting — all connected through a single AI-powered platform.
For marketing and leasing professionals, Opiniion drives digital curb appeal by generating a steady stream of authentic resident reviews on Google, Apartment Ratings, and other high-traffic review sites. SocialPro enables teams to manage and publish content across all major social channels from one place, with AI-assisted content creation and bulk scheduling across an entire portfolio. Together, these tools help leasing teams attract more prospective residents and convert interest into signed leases.
Operations teams use Opiniion to identify issues early and resolve them before they escalate into negative reviews or lease non-renewals. Automated feedback requests tied to maintenance completions, for example, alert teams to unresolved issues in real time. Portfolio-level dashboards let regional managers compare performance across communities, spot patterns, and allocate resources more effectively. The platform essentially gives operations leaders a live pulse on every community in their portfolio.
Yes. Opiniion offers a dedicated solution for student housing communities, which have unique resident lifecycle dynamics — shorter lease terms, high turnover tied to academic calendars, and a resident demographic that is highly active on social media and deeply influenced by peer reviews. Opiniion’s student housing solution is configured to address these challenges with targeted feedback touchpoints, review generation strategies, and social media tools tailored to student audiences.
Yes. Opiniion has a senior living solution designed for the distinct needs of senior residential communities, where resident experience, family trust, and staff responsiveness are especially critical. The platform helps senior living operators gather feedback from residents and their families, manage their online reputation, and demonstrate consistent quality of care — all of which are increasingly important as families research senior living options online before making a decision.
Demos
What to expect when you connect with our team.
An Opiniion demo is a personalized, live walkthrough of the platform with a real member of the Opiniion team — not a pre-recorded video. During the session, you’ll see how the platform collects resident feedback, generates reviews, manages social media through SocialPro, and surfaces actionable insights across your portfolio. The demo is tailored to your community size, portfolio type, and current challenges so you leave with a clear picture of how Opiniion can help your specific operation.
You can request a demo by visiting opiniion.com/demo and completing the scheduling form. The form connects you with an Opiniion team member who will confirm a time that works for you. Demos are typically held via video call and take 30–45 minutes. If you’re a non-property-management business, use opiniion.com/demo-services to request a version of the demo specific to your industry.
The most valuable demos typically include decision-makers and day-to-day users together. On the property management side, this often means a regional manager or VP of Marketing alongside an on-site community manager or operations lead. Bringing both perspectives helps ensure the demo addresses both strategic goals (reputation, NOI impact) and practical concerns (team workflows, platform usability).
Clients consistently report rapid improvements in their online star ratings, review volume, and resident engagement. ZRS Management noted an increase in online reputation and star ratings almost immediately after launch. Bridge Property Management described the results as ‘insane,’ citing big increases in review volume and satisfaction ratings across their entire portfolio. Bryten Real Estate Partners said their results were ‘phenomenal’ after struggling for years to improve ratings on Google, Yelp, and Apartment Ratings.
Opiniion’s pricing is customized based on your portfolio size, needs, and the specific features that make sense for your communities. Rather than publishing a one-size-fits-all number, our team works with you during and after the demo to put together a plan tailored to your situation — and can walk you through pricing at that point.
Resident Choice Awards
Everything you need to know about the industry’s most resident-driven recognition.
The Resident Choice Awards® is an annual recognition program presented by Opiniion that honors apartment communities and housing operators across the nation who deliver exceptional resident experiences. Unlike many industry awards, the Resident Choice Awards are not based on applications, entry fees, or self-reported data. Winners are identified through analysis of real resident feedback collected throughout the year using the Opiniion platform.
Winners are selected by analyzing resident feedback collected across an entire calendar year using Opiniion’s comprehensive scoring algorithm. The data includes general feedback, move-in, move-out, maintenance, and tour touchpoints. Opiniion’s algorithm is designed to level the playing field — a 40-unit community with fewer total responses is evaluated on the same basis as a 400-unit community with thousands. This ensures that communities of all sizes have an equal opportunity to win based on the quality of their resident experience, not the size of their portfolio.
No. There is no application fee, nomination fee, or entry process required for the Resident Choice Awards. Communities that use the Opiniion platform to gather resident feedback throughout the year are automatically considered. The awards are based entirely on the organic feedback data generated through the platform over the course of the year.
Improving your Resident Choice Awards ranking starts with gathering more resident feedback through Opiniion, which requires an active subscription. From there, the path to a higher ranking is straightforward: listen to what residents are saying, identify and resolve recurring issues, and deliver consistently excellent experiences across every resident touchpoint. Communities that engage with their feedback data and act on it tend to see their scores improve over time.
Current and past winners are published at opiniion.com/resident-choice-awards. The 2025 winners have been announced and can be viewed at opiniion.com/resident-choice-awards/2025-award-winners. Previous years’ winners are also archived on the site.
Yes — and this is one of the most valuable aspects of the recognition. A Resident Choice Award is a third-party, data-driven endorsement of your community’s resident experience, which carries significantly more weight with prospective residents than self-promotional marketing. Award-winning communities can use the designation in leasing materials, digital advertising, social media, and on-site signage to differentiate themselves and build trust with apartment hunters who rely on reviews and reputation signals when choosing where to live.
About Opiniion & Careers
Learn about who we are, what drives us, and how to join the team.
Opiniion is the leading AI-powered resident experience platform for multifamily, helping property management teams understand and act across the entire resident lifecycle.
By bringing together feedback, reputation, social engagement, and operational insights in one place, Opiniion gives teams a clear view of what residents are experiencing at every property and what needs attention next. The platform reveals insights you won’t find anywhere else, transforming how teams approach marketing, operations, and community performance. AI works behind the scenes to identify issues, prioritize what matters, and guide teams toward the right actions.
The result is a more proactive, consistent resident experience that improves retention and drives stronger portfolio performance without adding more work to your teams. Opiniion is trusted by some of the nation’s top property management companies, including Cushman & Wakefield, ZRS Management, Bridge Property Management, and CAPREIT.
Opiniion primarily serves property management companies, apartment communities, and property owners across the United States and Canada who want to improve resident satisfaction, increase their online reputation, and drive net operating income (NOI). The platform is built for multifamily housing at its core, but also supports student housing, senior living communities, and select service-based businesses that want to leverage the same feedback and review-generation capabilities.
Unlike traditional reputation monitoring tools that only track what’s already been posted publicly, Opiniion proactively collects feedback from residents at every stage of the resident lifecycle — from tours and move-ins to maintenance requests, renewals, and move-outs. This gives property teams a real-time, 360-degree view of resident sentiment rather than a lagging snapshot. Opiniion also goes beyond monitoring to help teams act: surfacing trends, automating review requests, managing social media through SocialPro, and benchmarking performance across the portfolio.
Opiniion was founded in 2017 — starting as a concept in a basement — and has since grown into a recognized industry platform for resident experience management. The company is headquartered at 300 S 1350 E, 3rd Floor, Lehi, UT 84043. Over the years, Opiniion has expanded its capabilities significantly, most recently acquiring Rentgrata and launching two new solutions: SocialPro and ListingsPro.
Opiniion has experienced significant growth since its founding, earning recognition as one of the top growing companies in its category and receiving high marks from employees. Recent highlights include the acquisition of Rentgrata, expanding Opiniion’s reach in resident engagement, and the launch of SocialPro — a multi-channel social media management platform purpose-built for property management — and ListingsPro, which helps properties manage business listings and local SEO. The company also introduced an AI-powered Insight Engine as part of its platform dashboard.
Yes. While Opiniion was built for multifamily property management, the platform’s feedback collection, review generation, and reputation management capabilities translate well to service-based businesses like medical offices and other customer-facing industries. Opiniion describes itself as ‘bilingual’ — fluent in both residential and service-business contexts. Businesses outside property management can request a separate demo tailored to their industry at opiniion.com/demo-services.
Opiniion offers a variety of full-time and part-time career opportunities across departments including sales, customer success, marketing, product, and engineering. Open positions are posted on Opiniion’s applicant tracking system through Rippling and are regularly updated. To view current openings, visit the Careers page at opiniion.com/careers and click ‘View Openings.’
Opiniion provides a competitive benefits package designed to support work-life balance and long-term employee wellbeing. Benefits include medical, dental, and vision insurance, unlimited PTO, flexible hours, bonuses and career advancement opportunities, and an autonomous work environment. Certain roles also offer the option to work from home. The company also hosts monthly team activities to foster connection and culture.
Opiniion describes its culture as flexible, impact-driven, and employee-friendly. The company emphasizes autonomy — giving team members room to do meaningful work without micromanagement — and is highly rated by employees on employer review platforms. Opiniion has been recognized as a top growing company, meaning team members have the opportunity to grow alongside the business and shape how the company evolves.
Yes, Opiniion offers remote work options for specific roles. The company is headquartered in Lehi, Utah, but has built a culture that accommodates distributed teams and flexible work arrangements. When reviewing job postings, look for the remote or work-from-home designation to identify positions that qualify.
To apply for a position at Opiniion, visit opiniion.com/careers and click the ‘View Openings’ link, which will take you to the company’s job listings hosted on Rippling ATS at ats.rippling.com/opiniion/jobs. From there, you can browse available roles, review job descriptions, and submit your application directly through the portal.
Opiniion offers something that larger organizations often can’t: a chance to make a visible, direct impact at a growing company in a niche industry experiencing rapid digital transformation. You’ll work with a lean, collaborative team, have access to leadership, and see the results of your work quickly. For driven candidates who value flexibility, growth, and purpose over bureaucracy, Opiniion is a compelling option.
Contacting Opiniion
Find the fastest way to get the help or answers you need.
You can reach Opiniion by phone at 855-330-9980, or by email at info@opiniion.com for general inquiries and billing@opiniion.com for billing-related questions. The company’s physical address is 300 S 1350 E, 3rd Floor, Lehi, UT 84043. For technical support or product issues, use the ‘Get Support’ option on the website, which opens a direct support request portal.
Existing customers experiencing service issues or needing technical assistance should use the ‘Get Support’ link available on the Opiniion website, which routes you to the appropriate support team. You can also contact Opiniion directly by phone at 855-330-9980. Every Opiniion client is assigned a dedicated Customer Success Manager (CSM) who proactively manages your account and serves as your primary point of escalation.
For billing inquiries, invoices, or account payment questions, contact Opiniion’s billing team directly at billing@opiniion.com. You can also reach the general team by phone at 855-330-9980 and be directed to the appropriate person.
Yes. If you represent a technology vendor or integration partner interested in working with Opiniion, visit opiniion.com/partner for information on the partner program. You can also reach out through the general inquiry email at info@opiniion.com and note your interest in a partnership or technology integration discussion.
Opiniion is known for being responsive and proactive — not a set-it-and-forget-it software company. For urgent support issues, phone contact at 855-330-9980 is the fastest path. For email inquiries, the team typically responds within one business day. Existing customers with a dedicated CSM generally experience faster response times through their established relationship.
Yes. Opiniion is active on LinkedIn (linkedin.com/company/opiniion), Facebook (facebook.com/OpiniionApp), and Instagram (@opiniion_inc). While social media is not the recommended channel for support or billing inquiries, it’s a great way to stay up to date on product announcements, industry insights, and Resident Choice Awards updates.
