Speaking Resident Since 2017

Opiniion is the leading AI-powered resident experience platform for multifamily, helping property management teams understand and act across the entire resident lifecycle.

By bringing together feedback, reputation, social engagement, and operational insights in one place, Opiniion gives teams a clear view of what residents are experiencing at every property and what needs attention next. The platform reveals insights you won’t find anywhere else, transforming how teams approach marketing, operations, and community performance. AI works behind the scenes to identify issues, prioritize what matters, and guide teams toward the right actions.

The result is a more proactive, consistent resident experience that improves retention and drives stronger portfolio performance without adding more work to your teams. Opiniion is trusted by some of the nation’s top property management companies, including Cushman & Wakefield, ZRS Management, Bridge Property Management, and CAPREIT.

Opiniion primarily serves property management companies, apartment communities, and property owners across the United States and Canada who want to improve resident satisfaction, increase their online reputation, and drive net operating income (NOI). The platform is built for multifamily housing at its core, but also supports student housing, senior living communities, and select service-based businesses that want to leverage the same feedback and review-generation capabilities.

Unlike traditional reputation monitoring tools that only track what’s already been posted publicly, Opiniion proactively collects feedback from residents at every stage of the resident lifecycle — from tours and move-ins to maintenance requests, renewals, and move-outs. This gives property teams a real-time, 360-degree view of resident sentiment rather than a lagging snapshot. Opiniion also goes beyond monitoring to help teams act: surfacing trends, automating review requests, managing social media through SocialPro, and benchmarking performance across the portfolio.

Opiniion was founded in 2017 — starting as a concept in a basement — and has since grown into a recognized industry platform for resident experience management. The company is headquartered at 300 S 1350 E, 3rd Floor, Lehi, UT 84043. Over the years, Opiniion has expanded its capabilities significantly, most recently acquiring Rentgrata and launching two new solutions: SocialPro and ListingsPro.

Opiniion has experienced significant growth since its founding, earning recognition as one of the top growing companies in its category and receiving high marks from employees. Recent highlights include the acquisition of Rentgrata, expanding Opiniion’s reach in resident engagement, and the launch of SocialPro — a multi-channel social media management platform purpose-built for property management — and ListingsPro, which helps properties manage business listings and local SEO. The company also introduced an AI-powered Insight Engine as part of its platform dashboard.

Yes. While Opiniion was built for multifamily property management, the platform’s feedback collection, review generation, and reputation management capabilities translate well to service-based businesses like medical offices and other customer-facing industries. Opiniion describes itself as ‘bilingual’ — fluent in both residential and service-business contexts. Businesses outside property management can request a separate demo tailored to their industry at opiniion.com/demo-services.