Turn Property Data Into Confident Decisions
Opiniion transforms scattered resident feedback into clear insights that improve satisfaction, strengthen reputation, and boost property performance.
Trusted by leading property managers
Most Teams Work in Silos. Yours Don’t Have To
Opiniion connects the teams responsible for driving demand and delivering experience — giving both the insights they need to perform at their best.
Marketing & Leasing
Understand what attracts residents, improve your reputation, and optimize leasing performance with real-time feedback.
Operations
Identify issues early, resolve them automatically, and ensure consistent resident experiences across every property.
There’s few things more important than listening to our residents. Opiniion makes that easy to do at scale so we can focus going above and beyond for them.
Paul Burke
Oakwood Management Company
Built for the Communities You Serve
Opiniion adapts to the unique dynamics of each community — from fast-moving student housing to experience-driven senior living — so you can act on what matters most in every environment.
Student Housing
Capture real-time feedback, respond automatically during peak leasing cycles, and stay ahead of issues that impact reviews, renewals, and occupancy.
Senior Living
Understand resident and family sentiment, address concerns proactively, and ensure every community delivers a consistent, high-quality experience.
“Opiniion has been a big benefit to our multifamily assets. The solicited reviews have not only helped boost our online appearance, but it has also helped us to get true feedback from current and former residents to see where our teams are succeeding, and where we need to place more focus. I would definitely recommend Opiniion to anyone looking to improve their resident experience or boost reviews.”
Jennie O’Leary
President, AMC
“Opiniion has been a big benefit to our multifamily assets. The solicited reviews have not only helped boost our online appearance, but it has also helped us to get true feedback from current and former residents to see where our teams are succeeding, and where we need to place more focus. I would definitely recommend Opiniion to anyone looking to improve their resident experience or boost reviews.”
Jennie O’Leary
President, AMC
How Opiniion works for you
Every team uses Opiniion’s tools a little differently. Here are answers to the questions we hear most from teams across industries and use cases.
Yes. Opiniion has a senior living solution designed for the distinct needs of senior residential communities, where resident experience, family trust, and staff responsiveness are especially critical. The platform helps senior living operators gather feedback from residents and their families, manage their online reputation, and demonstrate consistent quality of care — all of which are increasingly important as families research senior living options online before making a decision.
Yes. Opiniion offers a dedicated solution for student housing communities, which have unique resident lifecycle dynamics — shorter lease terms, high turnover tied to academic calendars, and a resident demographic that is highly active on social media and deeply influenced by peer reviews. Opiniion’s student housing solution is configured to address these challenges with targeted feedback touchpoints, review generation strategies, and social media tools tailored to student audiences.
Operations teams use Opiniion to identify issues early and resolve them before they escalate into negative reviews or lease non-renewals. Automated feedback requests tied to maintenance completions, for example, alert teams to unresolved issues in real time. Portfolio-level dashboards let regional managers compare performance across communities, spot patterns, and allocate resources more effectively. The platform essentially gives operations leaders a live pulse on every community in their portfolio.
For marketing and leasing professionals, Opiniion drives digital curb appeal by generating a steady stream of authentic resident reviews on Google, Apartment Ratings, and other high-traffic review sites. SocialPro enables teams to manage and publish content across all major social channels from one place, with AI-assisted content creation and bulk scheduling across an entire portfolio. Together, these tools help leasing teams attract more prospective residents and convert interest into signed leases.
Opiniion offers an integrated suite of solutions for property management teams, organized around four key use cases: Marketing & Leasing, Operations, Student Housing, and Senior Living. Across all of these, the platform provides resident feedback collection, review generation and management, social media management (SocialPro), business listings management (ListingsPro), custom surveys, sentiment analysis, and portfolio-level reporting — all connected through a single AI-powered platform.
