Turn Reputation Into Your Strongest Leasing Channel

The Opiniion platform is an AI-powered resident experience management system that captures feedback, monitors reputation, and surfaces actionable insights across the full resident lifecycle — from tour and move-in through maintenance, renewal, and move-out. Core capabilities include automated feedback collection via email and SMS, online review generation and response management, custom surveys, sentiment analysis, real-time performance dashboards, social media management (SocialPro), business listings management (ListingsPro), and portfolio-level reporting.

Opiniion uses automated triggers to request feedback from residents at key moments in the resident journey — such as after a move-in, a work order completion, a lease renewal, or a move-out. Requests are sent via email and SMS, are fast and simple for residents to complete, and can be customized with your property’s branding and messaging. This results in a continuous, real-time stream of resident feedback without requiring manual effort from on-site teams.

Yes. Opiniion supports integrations with leading property management systems, enabling automated resident data syncing and trigger-based feedback requests tied to real resident events in your PMS. Visit opiniion.com/integrations on the new site to see the full list of supported integrations and technology partners.

SocialPro is Opiniion’s social media management solution — described as the #1 social media management platform purpose-built for the property management industry. It is included as part of the Opiniion platform and enables teams to publish content across Facebook, Instagram, LinkedIn, Google Business Profiles, TikTok, YouTube, X (Twitter), Pinterest, Threads, and Bluesky from a single interface. SocialPro includes AI-powered content creation, bulk scheduling, team approval workflows, a unified inbox for engagement, and portfolio-level analytics.

Opiniion increases review volume by automating outreach to happy residents — the majority of people who have positive experiences but rarely leave reviews unprompted. By consistently directing satisfied residents to review sites like Google, Apartment Ratings, and others, Opiniion helps counteract the natural negativity bias in public reviews. Property teams can control which review sites residents are directed to and at what distribution weight, and Opiniion eliminates the risk of review gating by following platform guidelines.

Opiniion is designed to run as hands-off or hands-on as your team prefers. The platform can operate fully automatically — collecting feedback, generating reviews, sending reports, and even responding to reviews via AI — without requiring daily involvement from on-site or regional staff. Teams that want more control can customize campaigns, messaging, and workflows. The goal is to eliminate software fatigue while still delivering consistent results, regardless of how much time your team spends in the platform.