Yes — and this is one of the most valuable aspects of the recognition. A Resident Choice Award is a third-party, data-driven endorsement of your community’s resident experience, which carries significantly more weight with prospective residents than self-promotional marketing. Award-winning communities can use the designation in leasing materials, digital advertising, social media, and on-site signage to differentiate themselves and build trust with apartment hunters who rely on reviews and reputation signals when choosing where to live.