Opiniion is designed to run as hands-off or hands-on as your team prefers. The platform can operate fully automatically — collecting feedback, generating reviews, sending reports, and even responding to reviews via AI — without requiring daily involvement from on-site or regional staff. Teams that want more control can customize campaigns, messaging, and workflows. The goal is to eliminate software fatigue while still delivering consistent results, regardless of how much time your team spends in the platform.