Lehi, UT – November 14, 2025
Opiniion & Better Housing Coalition Announce Strategic Alliance to Advance Affordable Housing Initiatives
Opiniion is pleased to announce a new partnership with Better Housing Coalition, based in Richmond, Virginia. Together we will combine our strategic communications and stakeholder engagement expertise with Better Housing Coalition’s deep experience in developing high-quality, affordable housing in the Greater Richmond region. This collaboration is built to amplify impact, drive community transformation, and deliver meaningful outcomes for residents and neighborhoods.
Through this alliance, Opiniion will support Better Housing Coalition in elevating their projects and programs—helping deepen awareness, strengthen funding and partnership pathways, and more effectively communicate the positive change taking place. For Better Housing Coalition, this means a sharpened platform to share how they create homes, revitalize communities and transform lives.
“At Better Housing Coalition, we believe that thriving communities start with listening to residents. Partnering with Opiniion allows us to better understand resident experiences in real time and make meaningful improvements that enhance quality of life across our properties.” – Tovah Garnett, Vice President of Property Operations
About Better Housing Coalition
Founded in 1988 in Richmond, Virginia by civic leaders Mary Tyler McClenahan and Carter McDowell, Better Housing Coalition (BHC) has grown to become the region’s largest not-for-profit community development corporation. Their mission is to build high-quality, affordable homes and deliver services that help residents of modest means achieve improved health, academic or economic outcomes. To date, BHC has developed and manages around 1,500 rental units, over 200 single-family homes for first-time buyers, and has invested hundreds of millions of dollars in revitalizing historic neighbourhoods across Richmond, Henrico and Chesterfield counties.
About Opiniion
Opiniion specialises in strategic communications, content development and stakeholder engagement for mission-driven organisations. We partner with leaders to craft compelling narratives, deliver targeted outreach, and advance meaningful change.
Discover how Opiniion empowers organisations like Better Housing Coalition to articulate their vision, engage communities and generate momentum for growth and impact. Visit opiniion.com to explore our services and get in touch.
