Lehi, UT – Oct 24, 2025
Opiniion is excited to announce a new collaboration with Southwood Realty, a prominent apartment and property management firm headquartered in Gastonia, North Carolina. Together, we will fuse Opiniion’s advanced feedback and brand-insights platform with Southwood Realty’s trusted presence to create smarter, more resident-centric living experiences across their communities.
This partnership means Southwood Realty will leverage Opiniion’s tools to systematically collect, analyze, and act on resident sentiment, helping to raise satisfaction, retention, and operational responsiveness. For Opiniion, working with a multi-state operator with deep roots in Gaston County offers a chance to showcase our solutions in a more complex, real estate environment.
About Southwood Realty
Southwood Realty is a privately owned real estate and property management company based in downtown Gastonia, North Carolina. The corporate office supports more than 100 apartment communities across multiple states. Founded in the mid-1970s, Southwood is among the largest employers in Gaston County and operates with more than 50 staff in its central office. Its portfolio includes communities such as Mills Creek, Orchard Trace, Hudson Woods, Brentwood Chase, and others.
What This Means for Residents & Stakeholders
- Real-time feedback loops will enable managers to detect and address service issues faster
- Data-driven understanding of resident sentiment will guide capital improvements and amenity decisions
- Benchmarking across communities will surface best practices for operational excellence
- Enhanced transparency and responsiveness will strengthen trust in the Southwood brand
About Opiniion
Opiniion is a feedback-and-insight platform that helps organizations capture, interpret, and act on stakeholder sentiment in real time. We offer tools for surveys, reviews, sentiment analysis, benchmarking, and actionable dashboards. With clients ranging from healthcare to real estate, Opiniion’s mission is to transform feedback from noise into precision.
We are proud to partner with Southwood Realty and invite other real estate operators to see how our platform can elevate resident experience, retention, and reputational growth. Visit opiniion.com to learn more or request a demo.
