Lehi, UT – October 20, 2025
Opiniion and Clay Residential Announce Strategic Partnership to Elevate Build-to-Rent Communities
Lehi, Utah and Houston, Texas – Opiniion is pleased to announce a new partnership with Clay Residential, a leading developer and operator of premium single-family rental homes in Texas. This collaboration brings together Opiniion’s expertise in branding, marketing, and communications with Clay Residential’s deep experience in creating thoughtfully designed rental communities — and it promises to accelerate growth, strengthen brand presence, and enhance resident engagement for Clay Residential.
Through this alliance, Clay Residential will leverage Opiniion’s full suite of services — from strategic messaging and digital campaigns to media relations and community positioning — to amplify its reach in key growth markets. Opiniion will build on Clay Residential’s reputation for quality design, modern amenities, and resident-first operations to help it scale more efficiently, attract capital, and deepen connections with both prospective residents and investors.
Clay Residential, backed by over 25 years of experience in residential development, specializes in developing premium homes in desirable Texas communities. Its portfolio includes the Willow at Marvida (Cypress, TX) and Willow at Sierra Vista (Rosharon, TX) communities. The firm integrates high-end finishes, smart home technology, and spacious floor plans into its rental homes. Beyond construction, Clay Residential manages its properties through its proprietary Willow Asset Management platform, ensuring operational consistency, resident satisfaction, and long-term community value.
Clay Residential’s leadership includes Ryan Smidt (CEO / Co-Founder), whose career spans over 27 years with more than $5 billion in real estate transactions. Sam Sanders, Vice President of Construction Operations, leads building operations and procurement. The team also includes industry veterans such as Joe Walsh, who brings 50 years of experience in homebuilding and land development.
This partnership with Opiniion will help Clay Residential articulate its value proposition more clearly, optimize its marketing to prospective renters and investors, and differentiate itself in a crowded housing market. Opiniion’s approach will focus on storytelling, brand positioning, and consistent communication to elevate Clay Residential’s reputation as a leader in high-quality, scalable, resident-centric rental housing.
About Clay Residential
Clay Residential develops and operates premium single-family rental homes in Texas, focused on delivering exceptional living experiences with modern designs, smart home features, and thoughtful amenities. With more than two decades of real estate development experience backing its leadership, Clay Residential manages its communities through Willow Asset Management, ensuring operational excellence, resident satisfaction, and long-term asset performance.
About Opiniion
Opiniion is a strategic branding, communications, and marketing advisory firm that helps mission-driven companies tell their story, build meaningful brand equity, and reach audiences that matter. We partner deeply with our clients as an extension of their team, offering expertise in messaging, media outreach, digital campaigns, content, and more.
If you’re ready to elevate your narrative and scale your impact, discover what Opiniion can do for you at opiniion.com.
