Resident Feedback Platform Opiniion Receives $3 Million Round Led by the Frazier Group

Lindon, Utah – Opiniion, the resident feedback and online reputation platform, announced it has secured a $3 Million round of financing led by the Frazier Group with participation from RET Ventures, AIM Ventura Capital and Tamarak Capital Partners.

“The team at Opiniion has been able to grow the company rapidly over the last four years—the resident feedback engagement, analytics and boosted ratings they can provide for management companies are remarkable,” said David Frazier. “With an unbeatable product, we can’t wait to see what can be accomplished this year.”

The Frazier Group’s portfolio boasts of 80 companies, 45 of which have been added since 2018. With dozens of acquisitions and IPOs, it’s no question their $210 million invested capital and expertise leads their portfolio companies to success.

“We are excited to see what we can do with the Frazier Group’s support. They have an incredible track record of success and expertise. They have marked every box a growing company would want in an investor” said Opiniion CEO, Justin Bingham. “Opiniion’s product has helped thousands of clients improve their online reputation and obtain critical resident feedback; this funding will allow us to take our product to a new level and help our clients experience even more success.”

Opiniion helps companies in a wide range of markets—from large property management firms to popular franchise locations. They’ve generated more than 10,000,000 review requests and allow companies to rank higher in search engine results. Through a series of intuitive automations Opiniion can help companies understand more about the customer experience and how to improve it.

“We believe in Opiniion and have been impressed with how valuable their tool is for companies seeking customer feedback, bettering their online reputation and learning how to improve the customer experience” said Scott Frazier “They are a welcomed company to our portfolio family.” 

About the Frazier Group

Frazier Group is Scott Frazier’s family office. After an MBA from Harvard, Scott has served as CEO of Achieve, ThinkSubscription, and co-founder of TruVision and TruHearing. Scott co-founded the Utah Angels, Utah’s first angel group and has been one of Utah’s most active individual investors for over 25 years. Scott co-founded two direct secondary funds, Lumen Funds I and II and Frazier Fund. Notable investments include Ancestry, Omniture, DOMO, TruHearing, and Galileo.

About Opiniion, Inc.

Opiniion is an automated tool for property management companies to collect authentic real-time feedback from residents. Opiniion helps you get more online reviews, survey current and past residents, identify key issues, collect and understand more meaningful data around the resident experience through analytics. For more information, please visit

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