PRODUCT & FEATURES

Intuitive Property Management Solutions

Through frequent resident feedback, online review generation, and intuitive surveys, we give you a complete view of how your residents feel about living at your community. This helps you to know what is going well, and to identify and resolve issues in real time; leading to an increase in resident satisfaction, acquisition, retention, and NOI.

Private Feedback Requests

Feedback, Reviews & Surveys; Automated

Hands Off/Hands On

Software fatigue is real, and when teams have too many different platforms to work with, things can simply get missed, lost, forgotten or slip through the cracks. Opiniion was built to be as hands off or hands on as you want it. We can run fully automatic, custom, or a happy mix. On-site and regional staff can spend lots of time in Opiniion, or have no access at all, but still get the same great results.

Review Responding

Automate, customize, or use our response team to facilitate review responses and improve customer service.

Data Filtering

Use filters to view scores and ratings by date, type of feedback, channel, source, and more.

Campaigns

Use our preset campaigns or take control to customize messaging, where residents leave reviews, or what type of feedback you collect.

Add Tags

Use tags to target or exclude residents from custom campaigns, such as collecting feedback from just those with pets about a pet focused amenity.

Intuitive Survey Scales

Improve your data and quality of insights by choosing from one of multiple response scales; agreement, sentiment, eNPS, short answer, true/false, etc.

Dedicated CSM

Our product isn’t the only thing that’s proactive. Your CSM does so much more than just provide performance updates.

Digital Curb Appeal

Feedback, Reviews & Surveys; Automated

Hands Off/Hands On

Software fatigue is real, and when teams have too many different platforms to work with, things can simply get missed, lost, forgotten or slip through the cracks. Opiniion was built to be as hands off or hands on as you want it. We can run fully automatic, custom, or a happy mix. On-site and regional staff can spend lots of time in Opiniion, or have no access at all, but still get the same great results.

Review Responding

Automate, customize, or use our response team to facilitate review responses and improve customer service.

Data Filtering

Use filters to view scores and ratings by date, type of feedback, channel, source, and more.

Campaigns

Use our preset campaigns or take control to customize messaging, where residents leave reviews, or what type of feedback you collect.

Add Tags

Use tags to target or exclude residents from custom campaigns, such as collecting feedback from just those with pets about a pet focused amenity.

Intuitive Survey Scales

Improve your data and quality of insights by choosing from one of multiple response scales; agreement, sentiment, eNPS, short answer, true/false, etc.

Dedicated CSM

Our product isn’t the only thing that’s proactive. Your CSM does so much more than just provide performance updates.

SocialPro

SocialPro by Opiniion is the #1 social media management platform for the property management industry. SocialPro empowers teams to simplify, centralize, streamline, and elevate their social presence across all major channels – all from one place. With built-in AI, content automation, multi-location support, and intuitive team workflows, SocialPro is more than a tool – it’s an all-in-one virtual leasing office and resident engagement powerhouse.

Multi-Channel Publishing

Publish all of the important content types, including stories, posts, tweets, reels, and more. Post once, publish everywhere – in real time or on a schedule.

Multi-Location Social Media Management
  • Post custom content to a single property or to the entire portfolio all in one click.
  • Assign permissions so site teams can collaborate, while corporate retains brand oversight.
  • View property performance seamlessly for each social channel, helping identify top performers and areas for improvement.
Smart AI-Powered Content Creation
  • Access pre-built templates and prompt-based suggestions designed for multifamily messaging.
  • Reduce time spent writing with suggested copy tailored for resident events, leasing specials, and holiday greetings.
  • Adjust tone, voice, and length automatically to match your property’s brand guidelines.
Content Calendar & Bulk Scheduling
  • Plan weeks or months ahead with a visual calendar.
  • Schedule hundreds of posts across multiple locations simultaneously, saving time and reducing manual effort.
Team Roles & Approvals
  • User roles allow for content creators and managers to collaborate seamlessly.
  • Ensure quality control and brand compliance across properties.
Advanced Analytics & Reporting
  • Track likes, shares, comments, and more with detailed performance dashboards.
  • Export automated or customized reports straight to your inbox.
  • Get a 360-degree view of brand engagement at both the community and portfolio level.
Streamlined Engagement & Unified Inbox
  • Respond to resident comments and messages across social platforms from one central inbox.
  • Real-time monitoring ensures no interaction is missed.

Why SocialPro?

Industry-Specific Use Cases

Easily promote resident events, leasing specials, and move-in or move-out reminders while also sharing community highlights, unit vacancies, staff shoutouts, reviews, and more – directly with your audience. Maintain a consistent brand voice across all posts, while tailoring each message to fit the type of content and the unique style of each social platform.

Made for Property Operators and Marketing Teams

Save time on posting while enabling oversight and collaboration, all while delivering a consistent social experience across your entire portfolio. Get access to powerful, enterprise-grade tools without the enterprise-level price tag. Built to scale seamlessly from a single community to hundreds.

Zero Learning Curve

Intuitive dashboard that’s easy for any skill level to use, backed by training and onboarding support from the same team behind the #1 resident satisfaction tool.

The SocialPro Advantage

Whether you manage 5 properties or 500, SocialPro equips you with the tools to:

Get more leases through better digital marketing.

Build stronger resident connections.

Create consistency in content and communication.

Save time while maintaining a polished, engaging social presence.

Ready to Level Up Your Social Presence? Let’s Meet

ListingsPro

ListingsPro by Opiniion is the ultimate local search visibility tool for the property management industry. ListingsPro empowers teams to manage, sync, and optimize their business information all across the web, all from one place. With unmatched reach through our world-class publisher network and real-time syncing, ListingsPro ensures your communities show up wherever prospects are searching, whether it’s a resident looking for hours or an AI assistant recommending apartments.

186%

More Google website clicks

55%

More Impressions on Google

2.3x

More appearances in local search

Smarter Location & Listing Management
  • Improve your online appearance with consistent NAP (Name, Address, Phone) data right from your Opiniion Account.
  • Sync your business information across all of the most well-known directories (and the lesser-known), including Google, Facebook, Bing, Apple Maps, and  more.
  • Ensure accuracy, consistency, and completeness across all online business profiles.
AI-Ready Search Visibility
  • Stay ahead of the curve as AI-driven platforms like Google Gemini and Bing Copilot power more of today’s search results.
  • ListingsPro ensures these tools find the most accurate, engaging, and up-to-date information about your community.
  • Be the property that shows up first, not the one that gets overlooked.
Performance that Delivers
  • Boost your property’s online visibility and reach.
  • Maximize your SEO strategy.
Real-Time Monitoring & Updates
  • Audit and update all your listings from a centralized dashboard.
  • Modify business hours, amenities, photos, and promotions seamlessly, with an easy-to-manage interface.
  • API feed integration keeps every listing updated automatically.
Duplicate Suppression & Accuracy Tools
  • Automatically detect and suppress duplicates.
  • Merge, remove, or hide unwanted listings with full control.
  • Resolve errors and maintain clean, consistent business data everywhere.
Centrally Managed Time-Saving
  • Manage listings in real time and easily make updates from one dashboard.
  • Automatically detect missing profiles or outdated information.

Why ListingsPro?

Optimized for Property Management

Purpose-built for multifamily operators, this solution simplifies the complexity of managing online listings across multiple communities. It ensures brand consistency while allowing site-level accuracy and flexibility. All from the team behind the #1 resident satisfaction platform.

Boosts Visibility & Builds Trust
Accurate, consistent listings build trust with search engines, AI tools, and prospective residents, enhancing your digital curb appeal to drive higher engagement, improved SEO, and a stronger online presence.
Scales with You
Built-in automations save time, eliminate manual updates, and ensure consistency across your entire portfolio, all with training and support provided every step of the way.

The ListingsPro Advantage

With ListingsPro, you’re not just managing listings, you’re unlocking a digital foundation that improves search rankings, builds credibility, and enhances resident experiences.

Improve SEO and online visibility.

Create a consistent online brand presence.

Eliminate manual updates across platforms.

Strengthen trust with accurate, reliable listings.

Adapt to the evolving landscape of AI-powered search.

Ready to Boost Your Business Listings? Let’s Meet

Custom & Intuitive Surveys

Feedback, Reviews & Surveys; Automated

Hands Off/Hands On

Software fatigue is real, and when teams have too many different platforms to work with, things can simply get missed, lost, forgotten or slip through the cracks. Opiniion was built to be as hands off or hands on as you want it. We can run fully automatic, custom, or a happy mix. On-site and regional staff can spend lots of time in Opiniion, or have no access at all, but still get the same great results.

Review Responding

Automate, customize, or use our response team to facilitate review responses and improve customer service.

Data Filtering

Use filters to view scores and ratings by date, type of feedback, channel, source, and more.

Campaigns

Use our preset campaigns or take control to customize messaging, where residents leave reviews, or what type of feedback you collect.

Add Tags

Use tags to target or exclude residents from custom campaigns, such as collecting feedback from just those with pets about a pet focused amenity.

Intuitive Survey Scales

Improve your data and quality of insights by choosing from one of multiple response scales; agreement, sentiment, eNPS, short answer, true/false, etc.

Dedicated CSM

Our product isn’t the only thing that’s proactive. Your CSM does so much more than just provide performance updates.

Real-Time Analytics

AssistAii

AssistAii is a virtual assistant powered by cutting-edge Artificial Intelligence (AI) designed to enhance your Opiniion experience. AssistAii makes complex tasks easy, providing real-time information, or delivering personalized recommendations.

An innovative way to analyze feedback from residents at your property. Insights does all the heavy lifting to provide you with a thorough understanding of your resident’s experience at the click of a button.

An efficient way to publish unique, custom review responses to each review. Generate takes the pressure off your corporate or onsite teams by suggesting the perfect response every single time.

Custom Review Response

Don't let negative reviews define you—put them to work for you and turn each one into an opportunity for growth. Our dedicated team of professionals crafts personalized responses to every review, whether its a glowing testimonial... or not-so-constructive feedback. Engaging with your residents directly and authentically, not only addresses their concerns but also builds trust and loyalty. Our tailored approach saves you time and ensures your brand's voice shines through consistently.

Introducing

TWO INCREDIBLE NEW SOLUTIONS!