LEHI, UT — MAY 01, 2025 — Opiniion, the leading resident feedback and reputation management platform for multifamily communities, has announced the launch of two incredible new solutions: SocialPro and ListingsPro. These tools represent a major step forward in Opiniion’s mission to enhance the resident journey from first impression to lasting retention.
With the launch of SocialPro and ListingsPro, Opiniion now offers property management teams a single, unified platform for resident feedback, online reviews, community reach and visibility, and social engagement, all in one platform.
“We’re incredibly excited to introduce SocialPro and ListingsPro,” said Devin Shurtleff, CEO of Opiniion. “These tools support our commitment to helping clients attract and retain residents, while keeping the resident experience at the center of everything we do. It’s a big step forward in positioning Opiniion as a true all-in-one solution, reinforcing our place as the #1 platform for multifamily, student housing, and senior living communities.”
SOCIALPRO: SMARTER SOCIAL MEDIA FOR PROPERTY TEAMS
SocialPro isn’t just a social media tool, it’s a virtual leasing office, resident engagement engine, and marketing command center rolled into one. Built specifically for multifamily, SocialPro empowers property teams to publish smarter, respond faster, and engage more fully across every major social platform, all from a single dashboard.
With AI-driven content creation, multi-location scheduling, and built-in approval workflows, SocialPro streamlines the entire social media process. Whether it’s highlighting resident events, showcasing a community, or pushing leasing specials, SocialPro makes it easy to stay on-brand and on schedule.
LISTINGSPRO: GET FOUND. STAY ACCURATE. STAND OUT
Online listings are often a community’s first impression, and ListingsPro ensures they’re always the right one.
Built specifically for multifamily, ListingsPro gives property teams full control over how their communities appear across the web. From Google and Apple Maps to Bing, Facebook, and hundreds of other platforms, ListingsPro syncs accurate, up-to-date business information everywhere prospects are searching and more.
ListingsPro isn’t just about consistency. It’s about visibility. With duplicate suppression, real-time updates, and AI-ready formatting, business listings are optimized not only to enhance SEO strategies, but also for the future of search itself, including AI-powered tools like Google Gemini and ChatGPT.
ListingsPro helps communities show up first, look sharp, and stay accurate. No extra effort required.
ONE VISION, ONE PLATFORM
Together, SocialPro and ListingsPro combined with Opiniion’s existing suite of products, enhances Opiniion’s ability to improve resident experiences at every stage. By helping teams increase visibility, drive engagement, and stay consistent online, these new tools make Opiniion the most complete, all-in-one solution for property marketing and resident satisfaction.
To learn more about SocialPro and ListingsPro, visit opiniion.com/.
