Lehi, UT – Oct 27, 2025
Opiniion and W.H. Long Announce Strategic Partnership to Elevate Multifamily Living in Lafayette, IN
Lehi, Utah and Lafayette, Indiana — Opiniion is pleased to announce a new strategic partnership with W.H. Long Companies, a Lafayette-based real estate and property management firm with deep roots in Indiana. Together, we will deliver elevated resident experiences, enhanced property operations, and data-driven growth across W.H. Long’s portfolio of apartment communities.
This collaboration brings together Opiniion’s proven expertise in online reputation, audience engagement, and resident journey optimization with W.H. Long’s strong local brand, property development experience, and longstanding community presence. Our shared goal is to raise the bar for multifamily in Lafayette and West Lafayette, offering residents superior service, streamlined operations, and measurable business outcomes.
Why this partnership matters
- W.H. Long, founded in 1974, originally began in homebuilding and expanded into multifamily ownership and management. Over time, it has refined its focus to property development, management, and real estate services in the Lafayette region.
- The company manages a portfolio of well-known communities, including Blackbird Farms, 120 Flats, and Burberry Place, among others.
- With Opiniion’s platform layered over W.H. Long’s operations, we will enhance resident feedback loops, digital visibility, and conversion insights—allowing W.H. Long to better understand resident sentiment, drive lease growth, and refine retention strategies.
We look forward to delivering clear, measurable improvements in online reputation, leasing velocity, and operational responsiveness for W.H. Long’s properties.
About Opiniion
Opiniion is a reputation, review, and audience engagement platform purpose-built for real estate and multifamily clients. We help organizations attract, convert, and retain residents through data-driven insights, automated communications, and integrated digital tools. To learn more about how Opiniion can empower your property operations, visit opiniion.com.
About W.H. Long Companies
W.H. Long Companies is a Lafayette, Indiana real estate developer and multifamily owner/operator. Originating in homebuilding, it has evolved into a prominent local leader in apartment development and property management. With decades of experience in the community, W.H. Long emphasizes quality, responsiveness, and long-term partnerships in its approach.
