Lehi, UT – Oct 31, 2025
Opiniion and Harpeth Apartment Association Announce Strategic Partnership to Elevate Multifamily Experiences in Franklin, TN
Opiniion is pleased to unveil a new collaboration with Harpeth Apartment Association of Franklin, Tennessee aimed at strengthening community engagement, elevating marketing strategy, and delivering measurable operational uplift across Harpeth’s portfolio. Together, we will bring fresh energy, data-driven storytelling, and heightened brand visibility to Harpeth’s properties and residents.
Under this partnership, Opiniion will support HarpethApartment Association in areas including content strategy, public relations, resident experience optimization, and stakeholder communication. Our goal is to amplify Harpeth’s identity in the Franklin market, deepen resident connection, and support long-term value for property owners and managers.
About Harpeth Apartment Association
The Harpeth Apartment Association (Franklin, TN) operates a collection of multifamily properties in and around Franklin. Among these assets is the flagship Harpeth Square development — a modern, mixed-use residential community in downtown Franklin that integrates apartments, retail, hotel, and curated public spaces. Harpeth Square offers one-, two-, and three-bedroom luxury homes with upscale amenities, rooftop spaces, direct retail access, and scenic proximity to the Harpeth River.
Other Harpeth-associated properties include Harpeth Hills, an income-based apartment community offering 1–3 bedroom homes for residents with affordability needs. ( Harpeth also is tied to additional assets and sub-brands in the region, contributing to a diverse portfolio across market-rate and affordable housing segments.
Harpeth’s positioning bridges the demands of high-end living and community responsibility, offering both luxury urban residences and supportive, income-based housing.
Key Pillars of the Partnership
| Focus Area | What Opiniion Will Do | Resident / Community Benefit |
| Strategic Messaging & Branding | Craft narratives that highlight Harpeth’s unique mix of luxury and inclusivity | Clear, compelling positioning in the Franklin / Nashville region |
| Public Relations & Outreach | Coordinate press releases, media placements, events, and partnerships | Elevated local profile; stronger resident recruitment |
| Resident Engagement & Content | Develop resident-facing content (newsletters, stories, campaigns) | Deeper resident loyalty, higher satisfaction and retention |
| Data & Insights | Use analytics to track sentiment, engagement, and communication performance | Continuous improvement, smarter decision making |
| Stakeholder Communication | Support property owners, investors, and local stakeholders with clear updates | Alignment across internal and external audiences |
We believe this alliance will yield measurable results: stronger brand recognition, deeper community roots, higher resident satisfaction, and a storytelling foundation that drives growth and stability across Harpeth’s assets.
About Harpeth Apartment Association
Harpeth Apartment Association is a Franklin, Tennessee–based multifamily operator focused on blending elevated urban living with inclusive housing options. Its flagship development, Harpeth Square, anchors a vibrant downtown lifestyle with integrated residential, retail, and hospitality experiences. The organization also manages income-based housing such as Harpeth Hills, contributing to a balanced portfolio serving diverse market needs.
If you’d like me to adjust tone, length, or include other elements (e.g. logos, more quotes, contact lines), I’m happy to revise.
About Opiniion
Opiniion is a next-generation communications and reputation firm specializing in helping multifamily, real estate, and consumer brands tell their story with clarity, consistency, and impact. We partner deeply with clients to shape narrative, build audience trust, and drive sustained growth. Learn more at opiniion.com.
