PODCAST – The Apartment Department
From 4.5 Stars to ROI: Opiniion’s Data-Driven Approach to Resident Satisfaction
Have you ever wondered how the reputation and resident experience of your property actually impact marketing success and NOI? In this episode, Devin Shurtleff, CEO of Opiniion, shares their data around the ROI of reputation. In addition, the conversation highlights the critical role of resident satisfaction in multifamily marketing, emphasizing how positive online reviews and feedback directly impact key performance indicators like occupancy, retention, and net operating income. Shurtleff also addresses the future of the industry, focusing on consolidation and the increasing influence of AI in analyzing resident feedback and automating processes to enhance the resident experience.
Listen to the full episode here:
We share our appreciation to The Apartment Department for the opportunity to be a guest on their inspiring podcast. You can hear this episode and additional industry content on The Apartment Department Podcast.
Opiniion redefines how property managers enhance resident satisfaction. With a full suite of customizable and automated tools, we go beyond simply managing reputation. By combining feedback insights with unparalleled resident engagement, we provide a clear picture of what your residents think and feel about living in your communities—and what you should do about it.
Request a demo of Opiniion and see how it can transform your properties!
